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Designer Profile: SAM. Outerwear

SAM. is a luxury outerwear brand based out of NYC.
Fairly new to the game, having launched in September 2010, SAM. certainly brings a modern edge to outerwear. Their aesthetic is the perfect mix between alpine-inspired luxury and everyday functionality, making their styles a great option for customers with urban and outdoor lifestyles.
Toronto blogger, JodiBLK , wearing the Hudson Parka in Carbon
Known for their fashion-forward styling, and resilient fabrics - think high-performance materials such as 3M™ Thinsulate™ Insulation, lacquered nylons, goose down, and fur - SAM. has undoubtedly mastered the “fashion meets function” game. 
Their Fall/Winter collection is now available in V.O.C. stores & on our website, featuring styles that are down-filled and lined with 3M™ Thinsulate™. Both features that will keep you cozy and warm through our frigid winter season! 
The Infinity Parka and Freestyle Jacket are incredibly insulating. Boasting up to 650-fill power using fine white goose down feathers, and an outer nylon fabric making the garment wind resistant and water repellant, to keep you warm. 

3M™ Thinsulate™ is known for its light-weight nature, ensuring warmth without the bulk. The padding is lined throughout the bodies and arms of the Hudson Parka and does an expert job by trapping air molecules between you and the outside. The more air a material traps in a given space, the better it insulates you from the cold outdoor air. (For a more in-depth breakdown, see the SAM. “Warmth Factor” page.)
Fun Fact!
The female model cast in their Fall/Winter campaign is none other than Kelly Rohrbach... rumoured to be Leo Dicaprio's fiancé! #envious.

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