The idea of V.O.C. started long before our boutique doors opened in Oakville. It was the brainchild of store owner Emily, who spent most of her childhood playing “store” with all of the items from her closet, and who, from a young age, always knew that opening the store of her dreams was something she would do someday.
Today, V.O.C. is truly a dream come true and exactly what Emily envisioned: a laid back boutique where a strong community of friends and customers feel welcome to shop, browse or hang out every day. Where they can find affordable and high quality merchandise, and leave the store feeling that much more fashionable!
From casual to refined, our carefully edited brands stemming out of Los Angeles, Australia, UK, Miami, and more, offer something for everyone for every time in their life…for those casual, relaxed days, to the most memorable moments in life… We can style for them all!
In 2015, V.O.C. introduced it’s online store SHOPVOC.COM, which continues to grow to reach customers around the world. As for what’s in store for the future, you may just find another V.O.C. boutique pop up in your neighbourhood! Until then, shop online or pop into the Oakville store to shop and talk fashion. Our team would love to chat and style your next event!
MEET THE TEAM
A former CA, Emily gave up her career in accounting to pursue her love of retail and hasn’t looked back! Since the day she opened her first store, Emily literally jumps out of bed to go to work. She absolutely loves everything about V.O.C., most particularly, the people she works with. When she’s not working, Emily spends her time exercising, hanging with her friends and family and taking her dog, Rupert, to the park. While she loves everything V.O.C. has to offer, Emily’s favourite lines are Velvet, Rails and Wildfox. You can usually find Emily wearing jeans and a t-shirt – relaxed style is her thing.
E-Commerce | Merchandising | Marketing & Social
Our webmaster and style guru, Shelby is the gem behind our new e-commerce site. She keeps the rest of us organized and on track with her lists and organized tasks (thank you Shelby!). She spends hours pouring over Pinterest and has an interest in Home Renos and International Travel. A health nut and exercise fanatic, this girl loves staying active whether it’s hiking, boxing, or playing tennis. Shelby gets her daily style inspiration from The Salty Blonde, Rosie Huntington-Whiteley, Miranda Kerr and Rachel Bilson. You can usually find Shelby wearing One Teaspoon, Bella Dahl, or Rails. This girl’s got style!
Jill has been a member of the V.O.C. team in Oakville since April 2016. With her infectious smile, obsession with dogs, and her amazing attitude, she brightens everyone’s day and we are so lucky to have her! She gets style inspiration from Blake Lively and Lauren Conrad, with her favourite brands coming out of California: Bella Dahl, Amuse Society, & Rails! Visit her in Oakville during the week, and on weekends - you’ll quickly see why we love her!
Amanda joined V.O.C. in September 2016 and we have loved her ever since! She started as a customer when we first opened in Oakville, and now you’ll find her in the store, styling customers and helping them find the perfect outfit. When she’s not working, you’ll catch her at the yoga studio or kicking butt at boxing, hanging with her family and friends, or travelling around the globe…her next adventure, you'll just have to ask her in store! Ask her about her favourite brands at the store…she’s a sucker for anything from Amuse, Bella Dahl, and Chaser.
One of our fave loyal customers turned sales associate, you’ll find Nicole at the store on weekends where she uses her amazing fashion sense to give customers styling advice and also helps out tremendously at the store. When she’s not acting as superwoman: working all week and then joining us on the weekends, Nicole is travelling, hitting the gym, or hanging with her friends and fam! Come visit Nicole on the weekends, you’ll love her!
From the moment Rachel started working here six years ago we have absolutely loved her! Not only is she the sweetest and funniest person we know, but she knows all trendiest brands and has the best sense of style! When Rachel isn't at the store sharing her amazing style tips, she loves spending time with friends and family, practicing yoga, cooking, traveling and of course shopping! Rachel's favorite brands at the store are AG, One Teaspoon and Bella Dahl. Come visit Rachel during the weekends or weekdays before she heads off to Law School in the Fall!